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We're Different
Some may say that we live
in a world plagued with a "What's in it for me?" attitude. Unlike the good old days, no one wants to help their
fellow neighbor, or even their customers! Good service offered at
a reasonable price by competent, honest and respectful people, they add, is now the
exception rather than the rule.
That's the world we live in, except for those of us who expect more
and dare to be
different.
We're proud to be different from most financial advisors.
You won't get any fast-talking, flashy presentations from us. We
take the time to educate you about your finances so that you're
empowered and informed. Also, we are paid directly by you and only
you, which means you'll never have to question our loyalty.
Who's On Your Side?
As your financial advocate, we are your
biggest fans, always rooting for you and your success. We take great
pleasure in seeing you......
- send your kids to college
- buy your dream home
- pay down your debt
- retire in comfort
- vacation with friends
- start a new business
- tithe 10%
- take care of Mom & Dad
- sleep soundly
- enjoy life
About Us
Located in Racine, Wisconsin, Verity Investment Counsel, Inc. is one
of a handful of fee-only registered investment advisors in southeastern Wisconsin.
Our predecessor firm was founded in 1999 and we incorporated as Verity
Investment in 2000.
Our Founder & President
Michelle L. Ouzounian
is the founder, President and principal shareholder of Verity Investment
Counsel, Inc. What was her main reason for founding Verity
Investment? According to Michelle, "There are few things more
gratifying than helping clients make smart decisions about their money."
Michelle has over sixteen years of experience in the financial
services industry. She has counseled and designed investment
strategies for wealthy and middle-class families, business owners,
professional athletes and retirement plan sponsors with combined assets
of over $250 million. When possible, she
volunteers for Junior Achievement and Habitat for Humanity.
An education advocate, Michelle has lectured on investment topics at
various organizations, including Northwestern University, and she has written
several articles for the Racine Journal Times.
Michelle is a Chartered Mutual Fund Counselor (CMFC) and
is licensed as a registered representative of Verity Investment Counsel,
Inc. Michelle earned a Bachelor of Science
degree from the University of Wisconsin-Parkside, where she majored in
business management with an emphasis in finance. Michelle lives in
Racine, where she was born and raised, with her husband, Abe, and their two sons.
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