We're Different

Some may say that we live in a world plagued with a "What's in it for me?" attitude.  Unlike the good old days, no one wants to help their fellow neighbor, or even their customers!  Good service offered at a reasonable price by competent, honest and respectful people, they add, is now the exception rather than the rule.

That's the world we live in, except for those of us who expect more and dare to be different.

We're proud to be different from most financial advisors.  You won't get any fast-talking, flashy presentations from us.  We take the time to educate you about your finances so that you're empowered and informed.  Also, we are paid directly by you and only you, which means you'll never have to question our loyalty.

Who's On Your Side?

As your financial advocate, we are your biggest fans, always rooting for you and your success.  We take great pleasure in seeing you......

• send your kids to college
• buy your dream home
• pay down your debt
• retire in comfort
• vacation with friends
• start a new business
• tithe 10%
• take care of Mom & Dad
• sleep soundly
• make all your dreams come true

About Us

Located in Racine, Wisconsin, Verity Investment Counsel, Inc. is one of a handful of fee-only registered investment advisors in southeastern Wisconsin.  Our predecessor firm was founded in 1999 and we incorporated as Verity Investment in 2000. 

Our Founder & President 

Michelle L. Ouzounian is the founder, President and principal shareholder of Verity Investment Counsel, Inc.  What was her main reason for starting Verity Investment?  According to Michelle, "There are few things more gratifying than helping clients make smart decisions about their money."

Michelle has over fourteen years of experience in the financial services industry.  She has counseled and designed investment strategies for wealthy and middle-class families, business owners, professional athletes and retirement plan sponsors with combined assets of over $250 million.  Her past volunteer activities include serving as a community leader of SageOnline.com, an affiliate of the personal finance channel of America Online, as well as a Trustee for the St. Mesrob Armenian Apostolic Church Permanent Trust.  She currently volunteers for Junior Achievement and Habitat for Humanity.  An education advocate, Michelle has lectured on investment topics at various organizations, including Northwestern University, and she has written several articles for the Racine Journal Times.

Michelle is a Chartered Mutual Fund Counselor (CMFC) and holds a Series 65 license.  Michelle earned a Bachelor of Science degree from the University of Wisconsin-Parkside, where she majored in business management with an emphasis in finance.  Michelle lives in Racine, where she was born and raised, with her husband, Abe, and their two sons.