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Racine Journal Times, WorkLife
Section, July 20, 2008
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The question beneath the question

It’s official. The stock market is now in bear territory and, as
usual, the question on the minds of most investors and market
commentators is: When will the stock market hit bottom?
That’s a good question, and one that will invoke much discussion.
The reality for most of us, though, is that the answer doesn’t really
matter. Why? There are more relevant questions at a deeper level which
need to be asked before pondering questions about the day-to-day
fluctuations of the market.
Why am I so overexposed?
Investors who feel great pain when the stock market falls during
major declines shouldn’t be asking “When will the stock market hit
bottom?” The deeper question they should be asking is “Why am I so
(over) exposed to the stock market when I don’t have the stomach to
handle a 20-30 percent-plus decline?”
By digging down to the real, meaningful question, you’re no longer
a victim of circumstances which are always and certain to be outside
of your control. None of us have control over whether the market goes
up or down, but we do have control over how we prepare for and react
to its mood swings.
Why do so many investors ignore this maxim? My observations suggest
that they either haven’t learned enough about the history of stock
market cycles or they have contracted investment amnesia.
After studying the history of stock markets from around the world,
one will quickly discover that market declines are common and should,
therefore, be expected. If you’ve been investing long enough, you’ve
probably experienced a few market declines. I wouldn’t be surprised if
you either don’t remember how painful bear markets can be or, because
you’re in a different stage in your life, this bear market feels a lot
more painful.
Investment amnesia
I’ve had some fascinating discussions with people of all stripes
when the subject, say at a party, turns to investments. I especially
enjoy the stories about the “killing” that confident Joe Market made
on that one stock or options strategy or fill-in-the-blank whatever.
Investment amnesia almost always has Joe in its grips.
One fellow enjoyed bragging about how he made a lot of money in the
stock market back in the ‘70s. I quickly reminded him that the 1970s
was one of the most difficult periods to make money on stocks unless
he was shorting (profiting from stock declines) most of the time.
I can’t be certain, but I suspect that he contracted investment
amnesia at some point and became disillusioned about his investment
prowess, for true investment skill is evident by examining the
performance of one’s total portfolio (not just the investments that
fare well) during a full market cycle (bull and bear) and relative to
a reasonable benchmark.
What is a reasonable benchmark? For most, it isn’t beating the
stock market. I don’t know why so many folks are obsessed with beating
the market. I hear things like, “That fund is good (bad) because it
outperformed (underperformed) the stock market.” Often, the fund
manager isn’t even trying to outperform the stock market, so his
performance is mischaracterized and judged inaccurately by those
caught by such obsession.
In other words, you have to first know what the manager is trying
to accomplish and what restrictions, if any, may be placed on him by
the fund’s investment objective and mandate before making judgment on
whether he did well or not, given the environment he was subject to,
during good times and bad.
Ego check
Why would anyone want to be disillusioned, especially when it comes
to something as important as money? That’s a question I’ve yet to
fully answer, but I suspect it has something to do with human ego.
Our egos trip us up constantly. In his quest for female
companionship, Macho Dude drives a shiny sports car because he assumes
that his outward display of monetary abundance will compensate for his
lack of kindness and respect toward the object of his desire.
The powers that be at XYZ Inc. make poor decisions time and again
because their egos won’t let them look in the mirror to see their own
folly.
Jane Modern Woman wants to make everyone happy, so she consistently
burns herself out because saying “No” is harder than admitting that
she can’t be everywhere and do everything and take care of everyone.
Our egos, like most things, aren’t inherently bad, but when they
become the driving force of who we are and the decisions we make, we
become imbalanced, disconnected and ultimately discontent.
Honest assessment
As in most times of turmoil, the economic events of the last 12
months have exposed those driven mainly by their egos. We, as
observers of the events playing out on Wall Street, can use their
example to ask of ourselves another deep question: “Am I letting my
ego get in the way of my health, happiness and prosperity?”
If you’re honest with yourself, you’ll know the real answer to that
question. Honesty is crucial because your ego will fight and defend
itself by helping you rationalize your behavior. Your ego, as strong
as it may be, is no match for authentic desire.
As Aristotle’s said, “There is no action without desire, for it is
desire that causes us to act.” My son must have understood that at the
tender age of 3. In his sing-song way, his consistent response
whenever asked, “Why are you doing that?” by the “mature” adults
around him was “’Cause I want to!”
Michelle Ouzounian, CMFC, is the founder and
President of Verity Investment Counsel, Inc.
(www.verityinvcounsel.com), a fee-only, independent registered
investment advisory firm in Racine. Michelle can be reached at
262-898-8400, or m.ouzounian@verityinvcounsel.com.
Racine Journal Times, WorkLife
Section, June 15, 2008
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Sweet Land of Liberty

The 4th of July is just around the corner. Should Mother Nature
give us a break, I’ll head to Main Street for the parade, watch the
fireworks in the evening and have a cookout with friends and family in
between. This will be our two hundred thirty third celebration of our
country’s birth. I suspect that, as time marches on, the depth and
meaning of our country, what it stands for and the birthing pains
endured by our founding fathers and mothers may be getting lost among
the floats, brats and sparkling lights.
I must have tuned out during history class. That’s probably why I
had a glorified, inaccurate perception of what happened leading up to
and during the creation of our country. Why, for example, I ever had
the impression that the revolutionary war was easily won by a bunch of
pitchfork-bearing farmers is beyond me.
When I started reading more about early American history, I was
astounded by what the facts revealed. One of my favorite books,
brilliantly written by David McCullough, is “1776.” With no navy, no
trained armed forces, little food and supplies (including shoes!), an
inept Congress and an enemy which was highly skilled, well-paid and
numerous, it’s no wonder that General George Washington mastered the
art of retreat. McCullough’s account, written like a novel, helped me
realize that our eventual victory was nothing less than miraculous.
Reading up on our past
Along with Washington, there were many who offered a hand (and then
some) in sculpting our country. Benjamin Franklin, Abigail and John
Adams, Thomas Jefferson, Alexander Hamilton and James Madison made
important contributions. You can read more about them and Washington
in “Founding Brothers” by Joseph J. Ellis.
After reading Ellis’ book, I gained a better understanding of the
character and fallibility of some of these larger-than-life
characters. Franklin was cautious about heading down the road toward
independence, but once on that path, no one was more instrumental in
making it happen. “Benjamin Franklin” by Walter Isaacson is my
favorite account of Franklin’s life.
Jefferson was brilliant but hypocritical. He also employed nasty
political tactics at times, as Adams discovered. You can learn more
about Jefferson’s on and off again friendship with John and Abigail
Adams, as well as Adams’ remarkable life, including his relationship
with Abigail in “John Adams” by David McCullough.
Thomas Paine made a critical contribution with his writings,
influencing the colonists to rally for independence. In January 1776,
Paine published a pamphlet entitled “Common Sense,” selling upwards of
150,000 copies. That’s an astounding number considering it amounted to
6% of America’s population – about 18 million today.
Why would Paine, despite never keeping any money earned, or
attaining long-lasting fame, from this best selling publication,
bother writing it? By the fourth paragraph of “Common Sense,” it’s
apparent that Paine’s motivation was deeply-rooted – something I
suspect he just had to do, irrespective of any worldly gains.
Paine stated:
“The cause of America is in a great measure the cause of all
mankind. Many circumstances hath, and will arise, which are not local,
but universal, and through which the principles of all lovers of
mankind are affected, and in the event of which, their affections are
interested. The laying a country desolate with fire and sword,
declaring war against the natural rights of all mankind, and
extirpating the defenders thereof from the face of the earth, is the
concern of every man to whom nature hath given the power of feeling;
of which class, regardless of party censure, is THE AUTHOR.”
It’s no wonder that Paine’s words rallied more colonists to favor
independence. Words are powerful. They can build us up or knock us
down. They can create, and too often, they can destroy.
Debt of gratitude
George Mardikian immigrated to America in 1922 after suffering
atrocities most of us, thankfully, will never know. A victim of the
1915 Turkish government’s attempt, through genocide, to eliminate the
Armenian residents of Turkey, Mardikian not only witnessed his
father’s killing, but was also imprisoned for seven years in a Turkish
prisoner of war camp. That’s 2,555 days of starvation, horrible living
conditions and no freedom. It’s not hard to understand why Mardikian,
soon after being released from prison, came to America.
Mardikian’s love for our country was deep and genuine, which he
didn’t hesitate to express – both through words and actions. About his
arrival to New York, he said, “I was born on November 7, but I
celebrate my birthday on July 24. That’s the day I began to live, the
day I saw the Statue of Liberty.”
If Mardikian saw Lady Liberty up close that day, he probably didn’t
understand the inscription on her base – a poem, “The New Colossus,”
by Emma Lazarus – but I’m sure he would not have been disappointed by
her words:
"….From her beacon-hand
Glows world-wide welcome...
'Give me your tired, your poor,
Your huddled masses yearning to breathe free,
The wretched refuse of your teeming shore.
Send these, the homeless, tempest-tossed to me,
I lift my lamp beside the golden door!' "
My love for our country, despite all its flaws, has deepened as
I’ve learned more about her history. There are many to whom we owe a
debt of gratitude for creating and protecting (thanks, Dad) our great
country. There are others, like Mardikian, who used their gifts to
remind us, in word and in deed, how fortunate we are to enjoy so much
freedom. Spend some time learning more about our country’s history and
you may find the fireworks a bit brighter, your brats a bit tastier
and the parade better than ever.
Michelle Ouzounian, CMFC, is the founder and
President of Verity Investment Counsel, Inc.
(www.verityinvcounsel.com), a fee-only, independent registered
investment advisory firm in Racine. Michelle can be reached at
262-898-8400, or m.ouzounian@verityinvcounsel.com.
Racine Journal Times, WorkLife
Section, May 18, 2008
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Checkmate

When I was in my early twenties, I jotted down a list of things I
decided to do in my life. I had great fun making my “life” list, which
I’ve modified over the years. Seeing it come to life, though, has been
a blast.
“Learn to play Chess” was one of the items on my list. I eventually
learned when my older son, tutored in the game by his uncle since he
was three years old, offered to teach me when he was about nine. That
I was being taught by my son made the experience even more rewarding.
After a few games, I started to see some parallels between Chess
and life, especially as it pertains to decision making. Not
surprising, I’m not the first person to see those parallels.
Garry Kasparov, World Chess Champion for fifteen years, also found
aspects of the game which can be applied to life. His book, “How Life
Imitates Chess: Making the Right Moves, from the Board to the
Boardroom” provides insight from his experiences to help us learn how
to think so as to achieve greater success.
But 221 years before Kasparov, another great thinker noticed
similarities between life and the game of Chess: Benjamin Franklin.
In his essay, “The Morals of Chess,” Franklin said, “…several very
valuable qualities of the mind, useful in the course of human life,
are to be acquired and strengthened by [the game], so as to become
habits ready on all occasions…” He later went on to list four
characteristics we may learn from Chess, which are quite useful when
applied to one’s finances: foresight, circumspection, caution and
perseverance.
Foresight
On this, Franklin stated, “Foresight, which looks a little into
futurity, and considers the consequences that may attend an action,
for it is continually occurring to the player, “If I move this Piece,
what will be the advantage or disadvantage of my new situation?”
Many folks struggling with their finances have no systematic method
to monitor and control their cash flow, which is simply the money
flowing in and out of one’s bank accounts. Without the benefit of
seeing the consequences of decisions regarding your cash flow, it’s
difficult to spot and correct problems before they occur. If you want
to get a better handle on your cash flow and you’re comfortable with
computers, try a personal finance program such as Quicken or Microsoft
Money. If computers aren’t your thing, you could use a trusty columnar
pad. It doesn’t matter what you use, just as long as you have some
tool to help you develop foresight regarding your cash flow.
Circumspection
Franklin explained: “Circumspection, which surveys the whole
Chess-board, or scene of action, the relation of the several Pieces,
their situations, and the dangers they are repeatedly exposed to, the
several possibilities of their aiding each other, the probabilities
that the adversary may make this or that move, and attack this or that
Piece, and what different means can be used to avoid his stroke, or
turn its consequences against him.”
Anyone invested in the financial markets understands the importance
of seeing the big picture. Kasparov also mentioned this as one of the
skills of winning chess players. What’s the big picture for investors?
It’s the level and interaction of interest rates, inflation, GDP,
foreign exchange rates, government budgets, tax rates, unemployment
rates, consumer sentiment, margin requirements, industry trends,
foreign trade, commodity prices and on and on. These factors (and then
some) provide an illuminating, aerial view to aid one’s judgment on
which investment moves may help you close in on the King.
Caution
Franklin said, “Caution, not to make our moves too hastily. This
habit is best acquired by observing strictly the laws of the game….but
you must abide by all the consequences of your rashness.”
How often do you put off or forgo a purchase when you don’t have
enough cash to pay for it? Many older folks, like my dad, who lived
through the Great Depression had no choice but to be cautious with
their money. Without credit cards, no money meant the family might go
hungry. We live in a different world, though.
Caution requires patience. It helps you say, “No!” to credit card
companies when they’re offering you more credit than you can pay off
in ten lifetimes.
Perseverance
According to Franklin, “…we learn Chess by the habit of not being
discouraged by present bad appearances in the state of our affairs,
the habit of hoping for favourable chance, and that of preserving in
the search of resources. The game is so full of events, there is such
a variety of turns in it, the fortune of it is so subject to
vicissitudes, and one so frequently, after contemplation, discovers
the means of extricating one’s self from a supposed insurmountable
difficulty, that one is encouraged to continue the contest to the
last…”
If your finances, whether it’s your debt, investments or a mountain
of bills, aren’t serving you as well as you would like, it’s perfectly
fine to try something new. What isn’t perfectly fine, though, is to
give up. Thomas Edison would never have changed our world in such a
remarkable, positive way if it weren’t for his amazing perseverance.
To him, his “failures” during the course of inventing something new
just meant that he found another thing that didn’t work. As Edison
said, “If we all did the things we are capable of doing, we could
literally astound ourselves.”
Michelle Ouzounian, CMFC, is the founder and
President of Verity Investment Counsel, Inc.
(www.verityinvcounsel.com), a fee-only, independent registered
investment advisory firm in Racine. Michelle can be reached at
262-898-8400, or m.ouzounian@verityinvcounsel.com.
Racine Journal Times, WorkLife
Section, April 20, 2008
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m = E/c2

Albert Einstein’s famous formula describing the relationship
between matter and energy looks strange when arranged in the format
you see above, but according to Brian Greene, a professor of physics
and mathematics at Columbia, that is how Einstein first introduced it
to the world in 1905. Just a bit of algebraic rearranging is required
to derive the format to which we are so accustomed: E = mc2.
Why would Einstein rearrange the components of this formula? Does
it really matter if “m” is to the right of the equal sign rather than
the left?
Since both formulas are mathematically equivalent, it doesn’t make
a difference except, I suppose, to provide a different perspective. A
shift in perspective, though, doesn’t alter the fundamental balance
between matter and energy, and the fact is that the existence of one
is dependent upon the other.
Distorting the truth
Unlike physics, human beings and the interactions we have with each
other are not an exact science. Unfortunately, truth gets distorted at
times.
As a practicing attorney, our country’s second president, John
Adams, felt so strongly about upholding the truth that he risked his
livelihood and reputation by defending a group of British soldiers on
trial for the Boston Massacre of 1770. During the trial, Adams said,
“Facts are stubborn things; and whatever may be our wishes, our
inclinations, or the dictates of our passion, they cannot alter the
state of facts and evidence.”
With so many Americans feeling the pressure of higher prices, job
losses and a housing market on a diet, it’s easy to lose sight of the
fact that we all contribute to the collective state of our economy.
It’s not just a massive structure like a high rise building, void of
individual building components. By understanding the role that we each
play on an individual level, we can repair the cracks that led to our
current, weakened state and foster greater stability in the future.
A change in perspective helps to understand the importance of
balance.
Learning to take the bad with the good
Most would agree that pain is bad and pleasure is good. That’s why
we seek pleasure and avoid pain, even to the point of excess. This
creates a paradox: excess pleasure increases the likelihood of more
pain.
Consider food, for example. In our country, food is no longer just
an agent of survival. It’s morphed into a source of pleasure and a
tool to ease psychological pain. Conversely, exercise – a source of
pain for many – is avoided. By balancing more food with more exercise,
excessive weight gain and other health problems such as diabetes
wouldn’t reach epidemic proportions.
Similarly, those who sought an excess of pleasure by taking on more
and more debt to spend and consume at an unsustainable rate –
individuals, families, local & national governments and businesses –
without balancing it with increased income to service their debt, are
feeling the most pain. More pleasure in the short run created more
pain in the long run.
What steps can we take?
What can we, as individuals, do to foster greater economic balance?
First, save and invest more. Not only does that help you, but it
also helps the overall economy. For example, if corporations and banks
don’t have access to enough capital, they can’t lend or invest as
much, throwing our economy into reverse. And if foreign investors lose
their appetite for our assets, that much less capital will be
available for investment.
Second, this is an election year, so be mindful of those whom you
entrust to represent you in government. Their decisions and actions
will have an affect on all of us – whether positive or negative – for
years to come. As John Adams reasoned, we might have to resist our
natural inclinations and accept the stubborn facts.
What happened to Bear Stearns was not a freak accident. If we don’t
address our excessive spending, is it too hard to imagine that the
savers of the world providing balance to our excesses (mainly China &
Japan) by funding our massive trade deficits could lose confidence in
our ability to repay our debts? I don’t like high tax rates, but I
recognize that our ongoing national deficits and imbalanced budgets
cannot continue without a reckoning at some point.
We can’t keep spending more, whether for wars or entitlement
programs, without balancing the other side of the equation with
increased tax revenue and shoring up our national balance sheet. In
other words, either government spending has to decrease or tax revenue
has to increase in order for us to avoid going deeper and deeper into
debt. That’s a mathematical fact.
Risk and return are linked
Another way we can foster greater balance is to recognize that risk
and return are inexplicably linked. Investors, especially those hoping
for the stock market to head higher would be wise to recognize that
most stocks are experiencing a reckoning because a big portion of
corporate earnings enjoyed for the past five years had more to do with
excessive debt & lax risk control than organic growth. The tug of war
between bears and bulls provides tremendous balance to the markets, as
the bears provide fresh perspective to those who can’t bring
themselves to put down their 20-oz. margarita.
Our country – so much more than the sum of its parts – has
tremendous potential. We are its building blocks, so its stability
depends on us as much as we depend on it. Seek greater balance, and
the balance of the whole is bound to improve.
Michelle Ouzounian, CMFC, is the founder and
President of Verity Investment Counsel, Inc.
(www.verityinvcounsel.com), a fee-only, independent registered
investment advisory firm in Racine. Michelle can be reached at
262-898-8400, or m.ouzounian@verityinvcounsel.com.
Racine Journal Times, WorkLife
Section, March 16, 2008
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Purple is the new black
Fashion
trends come and go. Anyone who remembers those horrid bell bottoms in
the ‘70s or big hair and heavy makeup in the ‘80s would agree that
change is, thankfully, inevitable. But one color – black – seems to
be a constant. Fashion designers try to throw it to the wind, but it
comes right back like a boomerang.
Most women would agree that a simple black dress
– sexy, slimming, timeless and classy – is a girl’s best friend when
everything else in her closet looks drab or downright horrific. So
how do those on Fifth Avenue get us to buy the latest trends? They
throw “the new black” into the sentence to influence us to fall in
love with the latest “in” color.
This year, purple seemed to be the new black.
Vera Wang – bless her heart – had a field day with it. I actually
love purple, but enough is enough.
I wonder if the crowd on Fifth Avenue gets
together each year to opine on which color should be the new black.
Assuming the film, “The Devil Wears Prada” had some semblance to
reality, I can just picture the elegantly dressed fashion moguls
sipping cappuccinos and nibbling cranberry biscotti while deciding on
behalf of the (fashion misfit) masses that, next fall, mustard will be
the new black.
Fads on Wall Street come and go too. Leverage (debt) was the “in”
thing during the roaring ‘20s. A lot of folks made a lot of money
until an overheated, expensive stock market pushed up by greedy
speculators turned on a dime due to weakness in the underlying
economy, which was exacerbated by a Federal Reserve out of touch with
reality. Here we are, almost 80 years later, experiencing the
aftermath of too much leverage coupled with a weakening economy. The
faces and names may be different, but the problem is the same: lack
of risk control.
Risk control: Always in fashion
Risk control in your investment portfolio is what the little black
dress is to a woman’s wardrobe. Timeless and classy, it’s something
that will never go out of style over the long run.
What does risk control mean? At the very least, controlling risk
means that you should have a good understanding of the potential
downside risk (risk of loss) and upside return for each investment and
your total portfolio. Risk and return are highly dependent upon the
price you pay for the investment relative to its fundamental
valuation. A higher (lower) price translates to less (more) cushion,
or as Benjamin Graham labeled it, margin of safety.
That’s why so many on Wall Street obsess about whether stocks are
inexpensive, fairly valued or overvalued. But do any of them really
know? No, because the price that one is willing to pay for any
investment is just a matter of opinion which, just like fashion, isn’t
static. And opinions (prices) can get a little skewed when emotions
like fear and greed are elevated.
For example, if you hear everyone you know, including your hair
stylist and Aunt Mae saying, “I love ABC Public Company because it’s
sure to be the next Microsoft,” especially when the market’s appetite
for risk is strong, ABC’s stock could trade significantly higher than
you would be willing to pay for it if you’re careful about controlling
risk.
By knowing how much you’d be willing to pay for your investments,
you’ll also discover the price at which to sell your investments – a
difficult task for professional and Main Street investors.
What if, on the other hand, fear is running wild, causing the
market’s appetite for risk to wane? Risk control, in this scenario, is
counterintuitive because it’s hard to bring ourselves to purchase an
investment, even though it’s offering juicy returns, when the market’s
ever-changing opinion (price) is worrisome. No one wants to buy an
investment and watch it drop 20%, so apply risk control by
understanding that your aim is to control, not eliminate risk. After
all, eliminating risk in a less risky environment (recessions
typically end) isn’t much better than amplifying risk with leverage in
a riskier environment.
Analyzing inflation trends
Another way to manage risk is to examine your investments and
overall portfolio to determine if the positive outcome you seek or
need (probably a positive return) is highly dependent upon a small
number of factors. For example, when inflation is trending up, as it
currently is, it can be quite damaging to financial assets –
especially fixed income investments such as non-inflation-indexed
bonds. Along with those ugly bell bottoms, a trip back to the ‘70s
would quickly remind folks that too much inflation isn’t an attractive
accessory for stocks and bonds.
Since the success of a bond-heavy portfolio in today’s environment
is highly dependent upon inflation trending down, not up, it’s
important to recognize that we have an expanding global economy, not
to mention the Fed, pushing inflation in the opposite direction.
Change is certain, and so is investment risk. Those who were
complacent about risk or, worse, snagged by the latest investment fads
of the last few years are surely feeling some painful, purple bruises
by now.
There’s nothing wrong with color in your portfolio as long as you
understand the risks you’re taking and you know when to say enough is
enough.
Michelle Ouzounian, CMFC, is the founder and
President of Verity Investment Counsel, Inc.
(www.verityinvcounsel.com), a fee-only, independent registered
investment advisory firm in Racine. Michelle can be reached at
262-898-8400, or m.ouzounian@verityinvcounsel.com.
Racine Journal Times, WorkLife
Section, February 17, 2008
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Back to Basics

Money touches almost every aspect of our lives.
Where you live, your career, transportation, education, relationships,
health and children, just to name a few, are all affected by money.
That’s why it’s no surprise that 67% of Americans, according to a
recent study, are motivated to get financially fit this year, topping
the 57% who said they want to get physically fit. If you, like many,
are wondering what you can do to improve your financial well-being, it
may help to get back to basics.
Here are four ways to shape up your finances by
getting back to basics:
Be true to yourself
Humans are social creatures. We’re built to
watch other people and, in doing so, we develop a natural inclination
to go along with the crowd just to fit in. Over the long-term, that’s
probably been helpful to the survival of our species. But modeling
ourselves after others can be unhealthy if we lose ourselves in the
process and become disconnected from who we really are. The evidence
of your connection or lack thereof can show up in how you spend your
time and money.
One clue to whether you’re staying connected to
the real you is how often you feel regretful, bored or burdened after
making a purchase. If you’re true to yourself on a consistent basis,
you’ll have positive, not negative, thoughts and feelings about how
you spend your money. That’s why I rarely make a purchase –
especially a large one – unless it feels really good. For me, that
means two things: 1.) an ‘Absolutely, 100% Yes!’ visceral response
and 2.) the item or service has to reflect me and my unique nature.
If it’s right for me, I jump in.
But if it isn’t right for me, as some friends
have found out, I won’t budge. My buddies are having such a good time
with their Harley that they can’t understand why my husband and I have
resisted their numerous suggestions to go hog wild. Our consistent
response has been, “We love that you love your hog, but we won’t love
it as much as you, certainly not enough to buy one, so what’s the
point?” We’ve stood firm, and our friends respect our decision, so
they recently suggested that we be the token chase vehicle as a
caboose to their train of bikes. And we happily agreed.
Open your eyes to the big picture
It’s all in the details, right? Not always.
Let’s say you’re offered a promotion which entails a transfer to New
York and a 20% pay increase. Ignoring the fact that your largest
expenditure – housing – could rise by 30% or more may lead you to take
that promotion without negotiating for a higher raise. Others lose
sight of the big picture when they turn down a position that is light
on pay but heavy on experience. Paychecks come and go, but experience
always stays with you, opening more doors and the chance to earn more
down the road.
Investors sometimes lose sight of the big picture
by tripping over a dollar to save a penny. For example, it’s easy to
tell how much a mutual fund costs by looking at its expense ratio or
its expenses as a percentage of assets. Higher expenses can be a drag
on performance, but not always. Sometimes, higher expenses are
necessary to employ a unique investment strategy. If such a strategy
is successful in providing better performance (net of expenses), isn’t
a higher price tag worth it?
Learn from your mistakes
We all make mistakes with money. What we do with
the knowledge offered by our mistakes, though, is up to us. A wise
sage once said that the definition of insanity is doing the same thing
over and over again and expecting different results. If you, like
many, feel like you’re on a hamster wheel, running fast to nowhere,
try a new, reasonable course of action and see if you get better
results.
How can you learn from your financial missteps?
Start by preparing yourself for some honest, self examination. It may
be difficult at first, but it gets easier in time, especially when you
begin to see tangible benefits, which can be huge.
That’s the biggest reason why I don’t just review
my investment decisions that turn out to be profitable. I review all
my dogs too because they, more so than my winners, help me to
consistently improve my investment decisions. Always celebrate your
successes, but examine your mistakes if you want to plant seeds for
greater success in the future.
Follow your instincts
How often have you ignored your gut instincts and
ended up in an awful position or relationship? It’s that faint
whisper we too often ignore because it’s so easy to rationalize away.
If something doesn’t sit well with you when
you’re interviewing for that new job, but you just can’t put your
finger on it, don’t ignore it. When you’re shopping for a new car or
a new home, don’t ignore that little whisper telling you to keep
looking. If you require more time to be totally comfortable with the
purchase, it’s time well spent.
Just like your exercise equipment, money is a
powerful tool to achieve greater well-being. The key is to use it
effectively no matter how much you have. Get back to basics and you
may be surprised at what you can accomplish.
Michelle Ouzounian, CMFC, is the founder and
President of Verity Investment Counsel, Inc.
(www.verityinvcounsel.com), a fee-only, independent registered
investment advisory firm in Racine. Michelle can be reached at
262-898-8400, or m.ouzounian@verityinvcounsel.com.
Racine Journal Times, WorkLife
Section, January 20, 2008
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Déjà vu

The Chinese New Year is just around the corner.
We’re winding down the year of the pig and about to usher in the year
of the rat. How appropriate.
Consider Angelo Mozilo, CEO of Countrywide
Financial Corp. Mr. Mozilo pulled a fast one on Wall Street,
convincing most that all was well in mortgage land while
simultaneously selling more than $265 million of his company’s stock
over the last two years. His average selling price? $36.90. Today,
the stock is worth $6 and change, which would probably be lower if
Bank of America didn’t come to the rescue. How convenient.
Mozilo’s day in the sun, which can be described
as “Kenneth Lay, Enron Debacle, Part II,” creates a healthy, cynical
dose of heartburn for those interested in protecting their capital.
Cynicism, when applied in the right amount to investment decisions, is
quite valuable as it causes one to take notice when the top dog of XYZ
Public Co. says, “Do as I say, not as I do.”
As Groucho Marx said, “Who are you going to
believe, me or your own eyes?”
Is it possible to be cynical and optimistic at
the same time? Courageous short sellers would probably say, “Yeah!”
Their cynicism creates optimism (at least for them) in a unique way
for they have the opportunity to capitalize on situations like
Countrywide’s downward spiral. But short sellers (expecting the stock
price to decline) are reviled by the long-only crowd (expecting the
price to rise), creating a tug of war between opposing forces
resembling partisan tactics in our political arenas. And this is
exactly as it should be.
Debates are healthy. An exchange of ideas
between those with open minds, the courage to speak their minds and
the willingness to learn is what fosters progress. Those who fit the
opposite of this description have been dubbed sheeple. As you
probably guessed, this funny word is a cross between sheep and
people. It’s used to describe those who accept what they’re told at
face value, without contemplating whether the information makes sense
to them, or if it accurately reflects their view of the world.
Many in a position of power love sheeple.
Naturally, life is so much easier without all those questions and
accountability, but rarely better – especially in the long run.
That’s why I’m leery of any CEO who is visibly uncomfortable or
evasive when anyone boldly peppers them with good questions. Who’s
the best known polar opposite of such a CEO? Warren Buffett. Mr.
Buffett is so welcoming of questions during Berkshire Hathaway’s
annual meeting that he spends countless hours answering as many
questions as he can. That, along with making them lots of dough, is
one of many reasons Berkshire shareholders adore him so.
Heads of state are largely responsible for the
success of the business they manage, but it’s also shareholders’
responsibility to keep them in check. That’s why I’m even more leery
when there aren’t enough shareholders asking those questions begging
to be asked.
For example, stock analysts are so obsessed with
the minutia of quarterly revenue and earnings projections that they
often overlook the fact that it makes no sense to blindly accept a
CEO’s word on the condition of the business he has been entrusted with
while he’s liquidating the majority of his interest in that business.
This happened with Enron, and once again with
Countrywide. Investors blindly accepted the analysts’ recommendations
to buy or hold the stock while chastising short sellers for being so
un-American. Did I say this happened with Enron, and once again with
Countrywide?
Mon Dieu, we could call it déjà vu, but this
scenario doesn’t quite qualify. It didn’t just feel like it happened
before. It actually did happen before.
The same can be said of those who blindly
accepted triple AAA bond ratings stamped on asset backed securities
such as collateralized debt obligations (CDOs). I suppose a simple
question like, “I’m basing my decision on their information and
analysis, so what are the ramifications if they’re wrong?” never
occurred to those entrusted with shareholder capital. Oops.
Apparently, investors enjoy learning lessons
again and again – especially when the Fed keeps rescuing financial
markets and consumers addicted to debt and low interest rates. Those
other, minor details such as debasing our currency, stoking inflation
and a negative real rate of return on U.S. Treasury securities just
aren’t that important. How unfortunate.
One of the best outcomes of economic contractions
is they correct excesses created by those like Mr. Mozilo, and bring
to light their true character, which invariably (and thankfully) weeds
them out of the system.
The other good thing about the current weak
economic environment is that more buying opportunities are finally
popping up for those who have waited patiently to buy good investments
at a decent price.
What’s built up over the last five years won’t correct overnight,
so the next year or so will offer even more buying opportunities,
depending upon the severity of the recession. Investors who are
cynical when it makes sense to be cynical; optimistic when it makes
sense to be optimistic; who wait patiently and refuse to join the
flocks of sheeple do best whether or not the financial markets are
wrestling with bulls, bears, pigs or rats. Those ready to swing with
gusto when they get their fat pitch will be rewarded handsomely.
Michelle Ouzounian, CMFC, is the founder and
President of Verity Investment Counsel, Inc.
(www.verityinvcounsel.com), a fee-only, independent registered
investment advisory firm in Racine. Michelle can be reached at
262-898-8400, or m.ouzounian@verityinvcounsel.com.
Racine Journal Times, WorkLife
Section, December 16, 2007
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'Two and you'
With
the holiday season in full swing, parents might find this to be a good
time to reflect on the gifts you’re about to bestow on the little ones
in your life.
Whether your children have made their wish lists yet or not, you
still have time to try something new this year. Ask them to make two
columns on their list: one for objects only, which you could call
“stuff,” and the other for activities involving your time and
undivided attention. You might be surprised by the discussion you’ll
have with your kids, as well as the list itself. I was.
My 8-year-old stated that he doesn’t want to completely give up the
objects on his wish list, but he’d happily pare back the “stuff”
column or exchange a few objects with activities if that means he can
enjoy those objects and more time with his family. When I asked if he
would rather have, for example, five video games (I would never buy
that many) or two video games with some family time thrown in, he
immediately chose the latter. I was pleasantly surprised.
To be sure that he wasn’t just saying what he thought I wanted to
hear, I asked, “Are you sure you’d be happy with only two games?” To
paraphrase, he said, “I’d rather have two and you.”
After he pondered the question for awhile, he also asked to
exchange one object from his “stuff” column for an activity that
doesn’t even require a purchase: a few Saturday afternoons sledding
down that fabulous hill at Lockwood Park, using our sled collecting
dust in the basement. That I have a new reason to enjoy sledding again
made me wonder: who’s giving the gift to whom?
Don't forget what's really important
While every parent wants only the best for their children, living
in a consumptive society makes it easy to forget what makes them truly
happy. My son made it clear that objects alone are not the foundation
of his happiness. It’s something I already knew, but it got lost
somewhere in the depths of my mind. Thankfully, he helped me remember.
At the risk of sounding like the Grinch, it’s like we’re
sleepwalking through an ocean of stuff that, after a certain
threshold, has little, long-lasting impact on our satisfaction in
life. If you’re skeptical, ask anyone over the age of 25 to name five
gifts they received as a youngster which didn’t involve some enjoyable
family time. I’d be surprised if they can recall more than two.
In a few years, Suzie will lose interest in the adorable tea set
she’s thrilled to unwrap on Christmas day, but if you spend some time
playing tea time with her, she’ll always have fond memories of her
first tea set. Enjoy reading “The Lion, the Witch and the Wardrobe”
(C. S. Lewis) with your little Margaret and you just might kindle her
lifetime love of reading. Johnny will easily forget the baseball glove
he got on his 7th Christmas, but throw in some fun time playing catch
and he’ll cherish and remember that glove for years to come.
And so will you.
Less stuff = less pressure
You may also find that buying less stuff translates to less
financial (and time) pressure, freeing up more time to enjoy with your
kids. After all, buying more things doesn’t just require more time at
work to earn more money. You also have to spend time to transport,
wrap, clean, store and eventually discard it.
You might have heard that Europeans work to live and Americans live
to work. Neither we Americans or Europeans can claim to have a utopian
society; there are benefits and drawbacks to both ways of life. I have
to admit, though, that a “work to live” philosophy is intriguing. Have
Europeans, due to a longer, different history figured out something
that we’re just beginning to ponder? Have they learned that all the
time and effort it takes to produce a delicious bottle of Merlot
doesn’t mean anything if one doesn’t have enough time to truly savor
the fruits of their labor?
Most folks have children because they enjoy having them in their
lives. That’s why your gift of time is not only a gift for them, but
also a gift for you.
Now an exercise for you
How can you create more time when we’re limited by 24 hours per
day? You can’t create more time, but just like money, you can use it
more effectively. Begin with some honest reflection. Make your own
list with two columns: one column should be labeled “How I Actually
Spend My Time.” Label the other column “How I Want to Spend My Time.”
Next to each activity, jot down a time estimate. Be sure to make your
“Want to” list without overanalyzing it, as it’s something you should
do from a gut level.
This exercise, just like your children’s new gift lists, will
probably surprise you. By examining both columns, you’ll see where
your priorities are, where you want them to be and the extent that
they are in or out of alignment. This is one way to foster conscious,
purposeful living. You’ll remember what really matters to you, and
find ways to align your time and resources with it.
And since your children learn best from your example, these are
gifts that will be passed on and remembered for generation after
generation.
Michelle Ouzounian, CMFC, is the founder and President of Verity
Investment Counsel, Inc. (www.verityinvcounsel.com), a fee-only,
independent registered investment advisory firm in Racine. Michelle
can be reached at 262-898-8400, or m.ouzounian@verityinvcounsel.com.
Racine Journal Times, WorkLife
Section, November 18, 2007
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The Dirty 'I' Word

If you had to chart a course from Racine to Milwaukee, you wouldn’t
be concerned if you veered off your planned route by, say, one inch
for every mile of your journey because you’d still make it to
Milwaukee. But what if you veered off from your route by that same
inch per mile when traveling from Earth to Neptune – 2.7 billion miles
away – and you only had enough fuel and supplies to last for the
duration of your planned journey? Without a friendly alien willing to
save the day, you’d be in serious trouble.
Minor flaws, left uncorrected, create not-so-minor results when
exaggerated by time or distance. That’s why I felt compelled, about a
year ago, to send an e-mail to the editor of a popular personal
finance magazine. I’ve enjoyed reading this magazine for many years,
as the articles are, by and large, informative and reliable. The
article in question, however, offered faulty advice on the amount of
money one should accumulate, by retirement, in order to support the
amount needed to live on during your fall and winter years.
The target amount they errantly advised their readers to save for
retirement is twenty times your current annual spending needs.
According to their formula, you would need $1 million to support
$50,000 of current annual spending. To their credit, the authors did
state that their rule of thumb is a crude estimation. I couldn’t agree
more. Why? The problem I pointed out to the magazine’s editor was that
this rule of thumb doesn’t factor in the dirty “I” word: Inflation.
Ignoring inflation can cost you
$1.0 million may be enough to support a $50,000 annual withdrawal
for those retiring right now, but for anyone retiring at a later date,
that target ($1.0 million) has to be bumped up at an exponential rate,
rising faster the further you go out in the future. Assuming an annual
inflation rate of 3.2%, in five years, you’ll need $1.2 million (23.4
x spending) to support that same $50,000 withdrawal; in ten years,
$1.4 million (27.4 x spending); in twenty years, $1.9 million (37.6 x
spending).
Ignoring 3.2% each year seems like a minor flaw, but just like one
inch off course per mile is minor if you’re the astronaut traveling to
Neptune, the end result won’t feel minor if you have to accept a
lifestyle that’s only 53% of what you planned for retirement. That’s
one reason why, as I stated in last month’s article, following rules
of thumb can be problematic.
What's your 'real return'?
Another problem caused by inflation when making projections far
into the future is when, as we saw in the 1970s, economic and
geo-political conditions send a burst of oxygen over burning embers of
inflation. Without providing for some room for error, those who
retired just prior to or in the 1970s felt the pinch of higher prices
across the board – food, energy, medical care and housing. Sound
familiar?
An even worse scenario, which we could be facing at the moment, is
when you have a mix of inflationary pressures, dampened economic
growth and Wall Street losing its appetite for risk. Given that tasty
cocktail, overextended financial assets have a hard time cranking out
healthy real returns. What are real returns? It’s the return you
receive on your investments after subtracting inflation. That nifty
number is what really matters because it determines how much wealth
you’ll truly accumulate, and the type of lifestyle you’ll lead when
retired.
The dirty “I” word causes more than one central banker to lose
sleep, and with good reason. That’s why the Fed has recently warned
that, due to inflationary pressures, it doesn’t have as much room as
it would like for further interest rate cuts, despite stronger
economic headwinds. I don’t envy Bernanke and his crew, as they’re in
one big pickle.
Allow room for error
One of the best ways to deal with an uncertain future is to allow
room for error. Countless businesses have failed and families
destroyed, because those making decisions today – which ultimately
affects tomorrow – made unrealistic projections with little or no room
for error.
How can you allow room for error? At the very least, spend your
time, energy and resources on those factors you can control, and none
on those things outside of your control. For example, be sure to
establish an emergency fund, which translates to less dependence on
credit cards when unexpected events, like your washer breaking down or
the loss of your job, occur. Living well within your means also allows
room for error. For those 40 and younger, less dependence on
government entitlement programs, such as social security, and more
dependence on your own savings will provide more cushion in the event
those programs are incapable of fulfilling their obligations to your
generation. For your investment portfolio, room for error is provided
by greater diversification, a well-rounded asset allocation and
downside protection. Father Time also gives you some cushion, so it’s
never too early to throw out that procrastination suit.
Life is messy. Nothing ever goes according to plan. Allow room for
error and you’ll increase the odds that, despite the unexpected,
you’ll stay on course and reach your final destination with very few
bumps along the way.
Michelle Ouzounian, CMFC, is the founder and President of Verity
Investment Counsel, Inc. (www.verityinvcounsel.com), a fee-only,
independent registered investment advisory firm in Racine. Michelle
can be reached at 262-898-8400, or m.ouzounian@verityinvcounsel.com.
Racine Journal Times, WorkLife
Section, October 21, 2007
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What does happy look like for you?

Have you ever wondered why there are so many different diet books?
Amazon.com has 232,418 books associated with the word “diet.” When I
Googled “lose weight,” I got over 8 million results. If the basic
formula for weight loss is, by and large, “less calories + more
exercise = weight loss,” can there really be that many different
ideas?
I suppose the reason for so many different ideas is that we are all
truly unique from one another, and what works for some may not work
for everyone.
That’s why I cringe when I hear one-size-fits-all financial advice,
formulas and methodology. Similar to the weight loss formula, the
basic formula for success with your personal finances is “budget +
save + invest + protect = financial well-being.”
But the variations of how you can implement that formula are
enormous. Since we’re all so different, that’s a good thing. Too
often, though, we forget to exercise our inherent right for creative
control over our lives, which means we may listen to something like,
“You should save 10 percent of your income.” What if I want to save 50
percent?
One size rarely fits all
Here’s another one-size-fits-all financial tidbit: A 15-yr mortgage
is better than a 30-yr mortgage because the total interest you pay is
far less.
While the portion of that statement addressing the total interest
paid is factual, use of the word “better” is debatable. This statement
doesn’t address how high (low) mortgage rates are, whether they’re
trending up or down, if there are worthwhile investment opportunities
to funnel the extra payments to, your age and tax bracket, if there
are one or two income producers in the family, how many years before
retirement, and at least five other issues.
Similarly, the best economic choice is not necessarily the best
choice for you in this moment. For example, many more Americans took
out an adjustable-rate mortgage (ARM) in the past few years than ever
before. Some did so upon advice that they could always refinance when
their rate resets. As such, those with an ARM enjoyed a lower mortgage
payment for a time, which appeared to be the best economic thing to
do, right? Wrong. These folks were never advised that interest rates
can and do rise, which means refinancing may not offer relief. They
were never counseled that real estate prices can and do fall at times.
Also, lenders can tighten their lending standards, making that new
loan harder (or impossible) to get, especially for someone with shaky
credit.
This one-size-fits-all advice didn’t inform many that lower
mortgage payments for a short time might be too little compensation
for assuming the additional risk of ballooning mortgage payments, or
worse, losing a home.
What do you really want?
Since following rules of thumb can be problematic, a better use of
your time, no matter what your age, is to focus your attention on
what’s best for you and your loved ones. As difficult as it may be,
that means setting your own standards, exercising creative control and
turning a blind eye to what others are doing. A course of action
that’s right for your neighbor, colleague or sibling could be
completely wrong for you.
Whether it’s for your personal finances or anything else, planning
for the future should strike a balance in such a way that your journey
to and the end result are as enjoyable and fruitful as possible.
The first place to start is by asking, “What do I want?” Strangely
enough, some folks struggle with this question for a couple of
reasons. First, they’re so used to making statements like, “I just
want to be happy.” While happy is no doubt a good thing to reach for,
it’s just too broad.
You have to be able to answer the simple question, “What does happy
look like for me?” If you have trouble answering that question, try a
few thought experiments to let your imagination run wild until you can
begin to see, taste, touch and smell and wrap your arms around it.
Then your journey and eventual destination will come into focus, and
the specifics of how, what, why and when will fall easily into place.
As good as it gets?
The second reason some have trouble figuring out what they want is
they are so accustomed to the way things are that they have trouble
believing it could be any better. They get stuck in “what is.” Among
his many great performances, Jack Nicholson played the role of a
quirky, obsessive-compulsive guy in the film, "As Good as It Gets."
Nicholson’s character struggled to break out of his comfort zone
because he knew his chance for greater fulfillment, due to a new love
interest, could easily slip away if he didn’t move beyond his old
ways. He, like many, got stuck at times because his long-time mantra
was, “What if this is as good as it gets?” We all fall victim to such
thinking at times, and that’s why it’s good to remember what it was
like to be a kid.
For the last four years, I’ve had the pleasure of volunteering for
Junior Achievement, a non-profit dedicated to educating and inspiring
young kids to value free enterprise, business and economics to improve
the quality of their lives. It’s incredibly enjoyable for so many
reasons. At the top of my list are the fantastic things the kids say
and create when I tell them to let their imaginations go free. They
get especially creative when I have the opportunity to tell them there
is no right or wrong answer. Their young imaginations soar in those
moments because there aren’t any rules of thumb, one-size-fits-all
anything, and “what is” hasn’t had time to solidify in their minds.
What does happy look like for you? Only you can answer that. Let
yourself have some fun with that question, and you’ll be surprised at
how good it feels to break out of your comfort zone.
Michelle Ouzounian, CMFC, is the founder and President of Verity
Investment Counsel, Inc. (www.verityinvcounsel.com), a fee-only,
independent registered investment advisory firm in Racine. Michelle
can be reached at 262-898-8400, or m.ouzounian@verityinvcounsel.com.
Racine Journal Times, WorkLife
Section, September 16, 2007
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I'll take a baloney sandwich

As one who has always enjoyed observing human
nature and good food, there have been a few times when the combination
of the two made me stop in my tracks. Take the time, for instance,
when I had the pleasure of an invitation for dinner at a pastor’s home
while on a Habitat for Humanity trip in Armenia. The hospitality my
dinner companions and I received was indescribable. Just picture a
dinner table so overflowing with delicious food that the parade of
additional dishes making their way from the kitchen had to be stacked
two-high because there was no more room on the table. The abundance
of food, laughter, song and engaging conversation that night is one of
my most cherished memories.
Another time food plus human nature made an
impression on me was when, as a waitress many years ago, I served a
family man a pricey meal. How we got on the subject I don’t recall,
but he confessed that, despite his income never being higher, he
wasn’t really happy. I quickly asked, “Why?” with a shocked
expression.
He explained that he would rather have a baloney
sandwich in the park with his family any day than to eat a steak
dinner alone in a fancy restaurant.
That statement made a huge impression on me, as
it’s not something you typically hear in a super-size-me society.
That family man taught me an important lesson that day: Sometimes,
less is more.
Time to 'Soak up the Sun'
The sentiment expressed by that husband and
father strikes at the heart of the work-life balance that an
increasing number of American workers are requesting. Companies are
slowly giving in, but only with reluctance due to a tight labor
market. A similar and important element, which is helpful to
achieving greater success with your personal finances, is what’s
driving this shift: Contentment.
Sheryl Crow touched on this with “Soak up the
Sun”:
My friend…..
I can’t afford his
gas
So I’m stuck here
watching TV
I don’t have digital
I don’t have diddly
squat
It’s not having what
you want
It’s wanting what
you’ve got
Someone once made a quip that Webster’s should
change the definition of money to “not enough.” Do you, like many,
find yourself thinking, ‘I don’t have enough money. I’ll never have
enough money. Everyone has more money than me. Those people have
more than their fair share of money. The rich are getting richer while
the poor are getting poorer.’?
If so, you’ve got a lot of company. That club is
bursting at the seams, but that doesn’t mean you have to belong to
it. As Groucho Marx said, “Please accept my resignation. I don’t
want to belong to any club that will accept me as a member.” In other
words, you don’t have to join a mode of thinking that doesn’t serve
you well.
Is it wrong to want more out of life? Absolutely
not. From a pure economic standpoint, wanting more, along with the
money it creates, is what makes the world go ‘round. But when the gap
between what you want and what you have (or believe you can have) is
as wide as the Grand Canyon, seeds of destructive behavior get an
extra dose of fertilizer. As history has shown us, discontentment at
the extreme is at the root of more than one war, overthrown government
and genocide.
The impact of contentment
But extreme situations don’t brew overnight. It
takes time to percolate, and invariably begins at the most personal
level – with individuals and families. And it’s not about the gap
between the rich and the poor. People can be content with a little or
discontent with a lot. I’ve seen destructive behavior exhibited by
deca-millionaires, meaning their net worth exceeds $10 million,
because what they have will never be enough. On the flip side, I’ve
seen well-balanced behavior by some who will never have more than a
fraction of those deca-milllionaires.
Why does the level of contentment one has
regarding money and material possessions matter so much? It matters
because the very thing that holds so many folks back from what they
want (i.e., contentment) is the feeling of lack – a hard thing to
shake. Those who manage to release that attitude open up a world of
possibilities and greater satisfaction with life.
Meet one family that's proud to
call itself "cheap"
One family has figured out a way to make the
“less is more” philosophy work for them. Steve and Annette Economides
proudly dub themselves, “America's Cheapest Family.” Their book,
“America’s Cheapest Family Gets You Right on the Money: Your Guide to
Living Better, Spending Less, and Cashing in on Your Dreams,” explains
how their family of seven manages (and happily, I might add) to live
on $35,000 per year.
The Economides family has managed to do what most
Americans consider impossible, and they are doing it with dignity.
Their methods may not work for everyone, as it requires a lot of
discipline, planning and courage to shun the status quo. These folks
are downright content with second hand clothing, furniture and
soon-to-be-expired meat.
What’s most remarkable is that not only did this
family find the courage to resist a way of life that doesn’t serve
them well, but they went further and consciously created their lives
the way they want it to be and found their bliss. And that is
absolutely priceless.
By the way, baloney with a bit of lettuce on
buttered, wheat toast is divine.
Michelle Ouzounian, CMFC, is the founder and President of Verity
Investment Counsel, Inc. (www.verityinvcounsel.com), a fee-only,
independent registered investment advisory firm in Racine. Michelle
can be reached at 262-898-8400, or m.ouzounian@verityinvcounsel.com.
Racine Journal Times, WorkLife
Section, August 26, 2007
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Goldilocks, where are you?
Goldilocks
has officially skipped out of town. The not-too-hot and
not-too-cold, but just-right economy we’ve enjoyed for quite some time was
chased out by the Bear family. Like many financial woes, the current
problems stemming from a liquidity crises seemed to come out of
nowhere. But did they? Warning signs have been flashing for 12 to 18
months, but perpetual optimists got complacent and went on with
business as usual.
The turmoil in the bond market is unprecedented.
Billions of dollars worth of exotic financial securities were bought
by those who never really understood them, which are now toxic waste.
Furthermore, financial strategies that are kissing cousins to those
created by the geniuses at 6-feet-under Long-Term Capital Management,
which required a major bailout in 1998, are proving that seemingly
minor flaws magnified by leverage and arrogance is not a tasty recipe.
No one, including myself, can accurately predict
whether this crisis will end up being a minor flu strain or one
resembling the 1918 pandemic. Either way, it’s not going to end
well. But that doesn’t mean it has to turn out badly for you. If you
have money invested in the financial markets, here are a few things to
ponder:
Don’t get
too close, and Papa Bear can’t bite.
Most folks want risk when the
stock market is rising, especially toward market tops, so it’s only
natural if your equities are taking up more space in your portfolio.
If a news report of a 300-500 drop of the DJ Industrials Average makes
your stomach do a few somersaults, it’s time to reassess your stock
holdings – both quantity and quality. How would, for example, your
stocks and overall portfolio perform if the stock market continues
sliding? How sensitive are your investments to interest rate
fluctuations, or the need to refinance current debt or finance future
growth?
Fight the
urge to chase performance.
When reviewing mutual fund performance, keep in mind that hefty (or
lousy) returns represent what’s already happened – not necessarily
what’s going to happen. If economic conditions have deteriorated, is
it wise to invest in a fund showing good returns earned in and
dependent on a more favorable environment? For example, many funds
are, and have been for many years, heavily exposed to financial
stocks, which boosted their returns while interest rates were
declining and money was loose. With the winds of change blowing from
both directions, you can probably expect returns sported by funds
tilted toward financials to take a beating for awhile.
Expect the
unexpected. Many of
Hurricane Katrina’s victims suffered a double dose of tragedy because
they believed that the levees would protect them. And if those broke,
at least their home-owners (or hazard) insurance would protect them,
right? For too many, both proved to be worthless. That’s why a false
sense of security is so damaging. Many may be facing a similar
situation with their bond investments. Your bond investments might
hold up in the current environment and help temper your stock losses,
but they might not.
On the
domestic front, high yield (junk) bonds are most at risk. Even bank
loan funds, some short-term bond funds and commercial paper –
typically low-risk investments – are suffering. To make matters
worse, bond-ratings firms such as Standard & Poor’s and Moody’s were
slow to recognize the extent of the risk bondholders faced, and are
now catching up with increased downgrades. As such, bond managers
required to meet certain mandates such as holding only high-quality
corporate bonds may be forced to sell any downgraded bonds. Such a
scenario would only exacerbate an already weak situation, which will
take more than a few days to correct.
Trust, but
verify. While our
financial system is quite sound and the Federal Reserve can be
expected to do its job as lender of last resort, be wary of any
commentary that seems a little too rosy. Less than three months ago,
Chairman of the Federal Reserve, Ben Bernanke, said that the risks of
the sub-prime mortgage mess were largely contained. As of this
writing, the Fed has injected more than $38 billion into the banking
system, and other global central banks are doing the same – a sign of
financial stress all around the world. Furthermore, 117 major U.S.
lenders have either filed for bankruptcy or temporarily ceased
operations, with 14 more teetering on the same cliff. All the while,
market pundits addicted to the Greenspan Put are pounding the table
for the Fed to rescue the day. Again.
Jim Rogers
said it best: “People should be more concerned with the return of
their principal than the return on their principal.” It’s easy to
forget such sage advice when markets keep reaching for the moon, and
risk control is so old school. It’s important to understand that a
large component of healthy long-term investment returns is avoiding
significant losses. With that understanding, you’ll be better
prepared to invest prudently in any economic environment.
What does that
mean? It means being proactive rather than reactive. It means being
calm rather than panicked. It means having faith in our markets, but
not blind faith. It means patience. It means being confident, but
not arrogant. It means having clarity rather than confusion. It
means seeking truth. These are some of the characteristics that
investors would be wise to consider, for with them, you can eat your
porridge and sleep sound in a bed just right for you, with or without
Goldilocks or the Bears.
Michelle Ouzounian, CMFC, is the founder and President of Verity
Investment Counsel, Inc. (www.verityinvcounsel.com), a fee-only,
independent registered investment advisory firm in Racine. Michelle
can be reached at 262-898-8400, or m.ouzounian@verityinvcounsel.com.
Racine Journal Times, WorkLife
Section, July 15, 2007
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It's not easy
being green
The American dream is turning into a nightmare
for a multitude of homeowners. With almost $590 billion of
variable-rate mortgages due to reset at a higher interest rate between
now and the latter part of 2008, the mortgage mess has yet to hit
half-time. While Congress tries to sort it out, homeowners are
walking away from homes they couldn’t truly afford. Many characters
played their part in this tragedy; this wasn’t a one-man show. The
lead roles were played by those you can spot when you follow the money
trail.
First, the lenders. In years past, lenders had
stringent standards about lending money. Lessons learned during the
Great Depression helped shape the mindset of Mr. Banker to carefully
review the financials and character of Ms. Borrower. Because her loan
would stay on his books, he wanted to make sure, as best he could,
that her loan would be repaid at a minimum. Ideally, he’d get his
interest payments too, but protecting his capital was most important.
As our financial markets evolved, Mr. Banker found it easier to
package those loans and sell them on Wall Street. Because Mr. Banker
no longer carried the loan on his books, he wasn’t as concerned about
getting repaid. In other words, his money trail stopped at the point
where all he had to do was to make sure his loans met standards
established by the second set of characters: the Investors.
It’s easy to spot the money trail blazed by
investors. After all, money is their agenda. Yield-starved investors
in a world of 1% cash interest rates played the perfect role of
capitalist. Any good capitalist would jump at the chance to borrow
money at 1%, lend at 6%, to make a spread of 5% with (what appears to
be) a low-risk strategy. Some have dubbed this the carry trade. Like
most parties, it was fun while it lasted. Now, the hangover is being
felt by highly levered hedge funds playing said low-risk strategy.
What and whom can they thank? An interest rate policy set by our
third set of characters: the Greenspan Fed and global central banks
alike.
Like a two-headed monster, Greenspan’s Fed
offered an open bar with cheap liquor then crashed the party when
everyone got a little too drunk. Knowing full well that its
overly-accommodative interest rate policy (read: too low for too
long) was partially to blame for those teaser- and variable-rate
mortgages catching fire and the perfect storm brewing in residential
real estate, the Fed did nothing more than offer a limp word of
caution to Congress.
Apparently, Alan Greenspan wanted to go out on a
high note, so he left Ben Bernanke holding the bag. And with an
ironic twist Shakespeare would be proud of, Greenspan recently set up
shop consulting for large institutional money managers about the state
of the economy, part of which is the mess he helped create. It’s a
bit more difficult to see Greenspan’s money trail, but it’s still
there.
Another set of characters in our tragedy is
Congress. While the Fed played its part with monetary policy,
Congress played its role with fiscal policy. Whenever tax has to be
paid, especially a lot of tax, people take notice and modify their
behavior. In fact, much of our tax code was established to gently
prod us to do some worthwhile things such as give to charity, save for
retirement and own a home.
Not too long ago, home owners had to pay tax on
any capital gains when they sold their home. The tax, in effect, was
a disincentive for folks to sell their home. When Congress changed
the law, which allowed most people to avoid capital gains tax on the
sale of their primary home, it was like popping a champagne cork –
just with a slight time lag. Retirees who had long owned their homes
in more arctic climes were better positioned to move to a warmer
climate. Others figured that flipping homes and condos could be quite
profitable, sans the tax.
At first blush, it appears that this tax law
modification wouldn’t create a money trail to Congress, but it does.
While counterintuitive, cutting taxes does sometimes lead to an
increase in tax revenue. Congress lost out on the capital gains tax,
but there was probably more gained from other sources which were the
direct beneficiary of more housing-related economic activity.
While all these characters played their roles in
this tragic drama, they just threw gasoline on a fire that was already
lit by the green monster. After all, a lender isn’t going to offer a
mortgage to an unwilling borrower. Millions of our American neighbors
were willing to play their role in this tragedy, and much can be
learned from it.
An anonymous sage once said, “The only person
worth envying is the person who doesn’t envy.” Give Mr. and Mrs.
Jones a rest and turn your attention to what’s best for you and your
loved ones. Purchasing a home is a major transaction, and one that
shouldn’t be taken lightly. Do your homework. Be prepared. Don’t be
afraid to ask questions. Listen – really listen – when
your questions are answered. Take your time to understand
everything you’re committing to and the papers you’re signing. Get
advice from a trusted source. Follow your instincts. Home ownership
can be truly wonderful when you write your own story rather than
playing a role in someone else’s tragic drama.
Michelle Ouzounian, CMFC, is the founder and President of Verity
Investment Counsel, Inc. (www.verityinvcounsel.com), a fee-only,
independent registered investment advisory firm in Racine. Michelle
can be reached at 262-898-8400, or m.ouzounian@verityinvcounsel.com.
Racine Journal Times, WorkLife Section,
June 17, 2007
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À prendre ou à
laisser
I’m not a
big fan of game shows, but there is one I watch on occasion: “Deal or
No Deal.” The show has such wide appeal that it’s broadcast in 48
countries, with the French version, “Take or Leave It,” in the
headline above. Oprah recently got a taste of the show when she
played a scaled-down version on her show. What fascinates me about
“Deal or No Deal” is the behavior of the contestants, which mimics the
same game many play with real money in the financial markets.
During “Deal or No Deal,” a
contestant is given the chance to win up to $1 million by choosing one
out of twenty-six briefcases, which contains an unknown amount of
anywhere between $0.01 and $1 million. The contestant is required to
eliminate briefcases from the remaining 25 in a succession of rounds,
and each briefcase is opened to reveal its value. After each round,
Howie Mandel, the affable host, informs the contestant of the banker’s
offer. Howie then asks the infamous question, “Deal or No Deal?” The
contestant’s role is to decide whether to take the banker’s deal or
keep playing.
The first thing I find fascinating about this
show is that so many contestants believe they can affect the outcome
of their random choices by making them, somehow, not random. They
pick numbers based on birthdays, anniversaries or sports jerseys.
Another interesting thing contestants do is, with
hindsight, those prone to shoulda-woulda-coulda beat up on themselves
for making the “wrong” choice. According to Oprah, she was so upset
about choosing the wrong case that she couldn’t think or talk about
anything else for a week following her mini game. She not only lost
sleep obsessing about how she played the game, but in order to reach
some closure, she had Howie on for a follow-up discussion on why she
picked 8 instead of her favorite number of 11.
Economists and behavioral scientists like to
study “Deal or No Deal” contestants because they offer a rare
opportunity to help us understand behavior exhibited by folks making
non-game-show financial decisions. For example, many people
overestimate their skill at picking stocks, especially when they have
a bull-market tailwind at their back. “Deal or No Deal” is like a
Petri dish, offering us a glimpse into the minds of those who would be
their own worst enemies.
By round four of “Deal or No Deal,” things get
interesting. I often watch in amazement when a confident Johnny
Contestant passes up offer after offer even though the statistical
odds of him winning more are against him. If he goes too far and
passes the point of no return, Johnny’s only hope for a pile of money
is the amount in his briefcase, which never offered good odds. It’s
really sad when they finally open his briefcase to discover his
winnings won’t even cover his cab fare to the airport.
Where did Johnny go wrong? He miscalculated,
round after round, the relationship between his upside potential and
his downside risk. Since the banker, for dramatic reasons, low-balls
his offer in the first three to four rounds, it’s logical for Johnny
to keep playing until the banker’s offer gets within a reasonable
range of the actual value of Johnny’s briefcase. But when the banker
begins offering more than expected value, coupled with the fact that
the increase of each successive offer is declining, Johnny is better
off walking away. That’s when he tempts fate (or the odds, to be
precise) and goes for broke.
Some contestants in this situation do win big.
Like lottery winners, they wrongly influence many folks to throw their
money at money-making or –winning schemes where the odds of success
are against them. Too often, they are completely unaware of their
less-than-desirous situation. Ignorance may be bliss for the winners,
but not for the rest.
Do these game show contestants really mimic
financial market participants? Sometimes the resemblance is uncanny.
Consider the retired executive who let over $100 million of his wealth
disappear in two short years. By the time I was asked to provide a
recommendation on his previous employer’s stock, which was after
he rode an 87% decline, it was clear that this savvy businessman never
pondered whether the bubblelicious tech sector could implode. He
never considered what would happen if the majority of his net worth
got sucked into a black hole, never to be seen again. He didn’t know
that his happily ever after could vanish so quickly.
Now, he knows.
Like Johnny Contestant, a miscalculation between
upside potential and downside risk was his mistake. But there’s
something even deeper that may explain the basis of mistakes such as
these: greed. Human history clearly shows we’re prone to greed,
which leads to poor financial decisions with limited (at best) or
disastrous results. Tulips, stocks, real estate, gold, silver,
gambling and recently, Nigerian e-mail scams, are toys we have played
with in our quest to get something for nothing. Those who get their
egos and emotions like greed out of the way learn to make sound
financial decisions based on logic and reason. Throw in some
consistency, and you have great odds for a true happily ever after –
no luck required.
Michelle Ouzounian, CMFC, is the founder and President of Verity
Investment Counsel, Inc. (www.verityinvcounsel.com), a fee-only,
independent registered investment advisory firm in Racine. Michelle
can be reached at 262-898-8400, or m.ouzounian@verityinvcounsel.com.
Racine Journal Times, WorkLife Section,
May 20, 2007
Sweet Simplicity
As our world becomes more complicated, it’s
difficult to resist temptation to make things more complicated than
necessary. In order to understand our world, we develop theories to
explain the "why" of everything, which leads to a paradox: complicated
situations are often explained by simple, not complicated, phenomena.
The 14th century English logician, William of Ockham, seemed to
understand this. He developed a principle best known as Occam’s Razor,
which states that all things being equal, the simplest solution tends
to be the best one.
Forrest Gump, the lovable character played by Tom
Hanks in "Forrest Gump," was a simple-minded person. He managed to
live a remarkable life despite - or rather because of - his simple
view of things. Perhaps it was due to the fact that he wasn’t hampered
by the complicated thinking that so often trips up those vying for a
membership to Mensa. When some taunted Forrest about his low I.Q., he
set them straight with, “Mamma always said stupid is as stupid does.”
Gump understood that stupid (intelligent) actions are never born from
true intelligence (stupidity).
Granted, Gump is a fictional character, but truth
is often stranger than fiction. Whenever I encounter those who, by
outward appearance, seem to be intelligent and well educated, and yet
say and do nonsensical things, I can’t help but wonder: Is common
sense out of fashion? Is common sense suddenly overrated, and I
didn’t get that memo?
Worse yet are those who play the blame game. You
can spot such characters, as they tend to pour poison over their
flower garden and then blame the sun for their dead petunias.
A few years ago, I was asked to review the services of a 401k plan
provider at the request of a company run by folks who take their
fiduciary duties seriously. In other words, they were concerned their
employees’ retirement needs weren’t being met by their 401k plan
provider. While speaking with the 401k provider rep, he revealed his
true colors when he said, “Educating 401k participants is a waste of
time because they are uneducatable about investments.”
Wow! Despite his education and alphabet soup of designations, this
fellow not only had poor diction, but worse, he just didn’t get it.
His attitude toward his client’s employees – his bread and butter –
permeated every action he took It wasn’t long before his firm
was replaced. He probably blames competitive pricing for the loss of
this valuable account. Those like him are destined to be life long
members of the Limited Results Club.
The business world is rife with folks who can’t see the forest for
the trees. Many use facts or statistics to rationalize their theories,
without even knowing what those numbers mean or how they were derived.
Sheer stubbornness is often mistaken for bold conviction, causing many
to join the ranks of myopic thinkers – especially those aggressive
enough to assert themselves as pack leaders.
As a young research analyst, I was occasionally sent to stock
conferences hosted by brokerage firms that cater to institutional
investors. Top dogs, such as the CEO and CFO, usually make their
PowerPoint presentation and then take questions from the crowd of
blue-suited analysts and money managers. On the surface, it’s business
as usual. But I find several aspects of these events both interesting
and perplexing.
First, if a stock is hot, meaning it’s had significant gains in the
last 12-24 months, critical thinking amongst the blue suits – highly
educated, credentialed folks – flies out the window. It’s herd
mentality at its best. Those, like myself, who respectfully asked
simple questions like, “You haven’t turned a profit since your IPO
three years ago, so when do you expect to show a profit?” are
considered cynical and cause normally gentile CEOs to turn a furious
magenta. Apparently, I didn’t get the profits-don’t-matter memo
either.
Another interesting aspect of these conferences is the impression –
both good and bad – company heads provide. Several years ago, I heard
Howard Schultz, founder and chairman of Starbucks, give a simple,
straightforward presentation. In a matter of minutes, he knocked my
socks off with his genuine business acumen. Later that day, I listened
to (and chuckled at) the CEO of a shoe retailer who resembled a
sleazy, side show manager you’d expect to find in a traveling circus.
His presentation was a surreal, Vegas-like show bordering on the
bizarre.
Understanding principles such as Occam’s Razor influenced me to
study simple aspects of these companies, such as real, tangible
profits or the character of those heads of state. Why? Experience has
proven that these simple things are far more informative than the
noise that many on Wall St. seem to prefer.
Simplicity is indeed sweet, but not for everyone. Why, for example,
do well-paid managers focus most of their time strategizing on how to
undercut their competitors’ prices, but ignore the fact that their
receptionist skipped People Skills 101? Why do managers get promoted
after firing their highest paid sales staff? Why do stock analysts
issue a buy recommendation about the time that corporate insiders
begin selling at an unusual, frenzied rate?
Another poignant line from Forrest Gump is when Forrest said,
“Lieutenant Dan got me invested in some kind of fruit company. So then
I got a call from him, saying we don’t have to worry about money no
more. And I said, that’s good! One less thing.” The fruit company?
Apple Computer.
Michelle Ouzounian, CMFC, is the founder and President of Verity
Investment Counsel, Inc. (www.verityinvcounsel.com), a fee-only,
independent registered investment advisory firm in Racine. Michelle
can be reached at 262-898-8400, or m.ouzounian@verityinvcounsel.com.
Racine Journal Times, WorkLife Section,
April 15, 2007
Perception is Reality
One of the most profound concepts in ancient
Chinese philosophy is Yin and Yang, two opposing yet complementary
elements said to be found in all things and processes in the
universe. The dark, passive, feminine, downward-seeking element is
Yin, while Yang is the light, active, masculine, upward-seeking
element. Yin cannot exist without Yang. Furthermore, part of Yin is
found in Yang while part of Yang is found is Yin.
They are fluid elements, always moving relative
to each other. While mostly held in balance, imbalances between them
can, and sometimes do, occur. Should one reach an excessive state,
the other will either enter a state of deficiency or it’ll become more
concentrated. For example, when conditions allow Yang to seek a
higher and higher plane to the point of excess, Yin will sacrifice
itself for awhile, but not forever.
This concept helps explain why economic
recessions, bear markets and such can be viewed as neither bad nor
good. They just are what they are: a natural part of an ongoing cycle
which is quite productive in tempering an excessive state planting
seeds of greater destruction. At the same time, contractions create
an environment which fosters greater growth, just like the darkness of
night allows the magnificent tomatoes in your garden to rest so that
they may grow more fruitful (and tasty) under the sunlight of the
following day.
If one’s perception, however, doesn’t provide the
ability to see the beauty in the big picture – the Yin and the Yang –
darkness will be a feared and destructive reality rather than welcomed
and productive.
Perception is indeed reality, isn’t it?
For example, some would argue, “I lost my job
because my profit-seeking, selfish employer had to make cutbacks.
It’s unfair. I have a family to feed and bills to pay!”
While I understand and applaud anyone who
exercises their inherent right to self preservation, resisting change
only causes one to miss opportunities for the very thing they desire.
If self-preservation is that sweet touchdown, the pot at the end of
the rainbow, then how does it serve you well to perceive your employer
as profit-seeking (read: bad) and selfish? After all, if your
employer has no interest in profits, chances are you would never have
had that job in the first place.
In other words, is it better to deceive ourselves
to believe the “system” is unfair even if it means we’ve soothed
ourselves, for a time, with the illusion that there is no correlation
between an economy’s faulty foundation and its eventual collapse?
Profits are the fundamental basis of a capitalistic economy, which the
Russians and Chinese resisted until, in their eventual wisdom, they
discovered that their long-term survival would remain illusive without
incentive and reward.
Does that mean you could feel good about being
laid off? As with everything, that’s a personal choice. Ponder
questions such as: Does it serve me well to harbor anger & resentment
about something I cannot change? Or does it serve me well to view
this change as a chance to seek a better life, perhaps greater
abundance?
That’s what I told a friend after he was recently
laid off. He had every right to be upset, and I understand how awful
it feels to hear, “We don’t value you anymore.” It took a little
while, but he eventually came to appreciate the advice I offered: This
was the best thing that could have happened. You’ve been talking
about launching your own business for quite some time, and now you
have the opportunity to do it!
And he has.
Should we, then, hope for layoffs, recessions and
bear markets? Again, that depends upon one’s perspective. Since Yang
equates to flourishing and self preservation, we can’t have it without
Yin. Thus, instead of seeing the darkness of night as bad, something
to fear, I see it as necessary to authentic preservation and growth.
Your choice to perceive “negative” events in such a way may compel you
to approach your dark nights differently, prepare for them and prosper
even more.
You’ll understand you can go to sleep, light a
fire or a candle, study our solar system to understand the day/night
cycle, flip a light switch, or perhaps, sell flashlights. Then, fear
and resistance will no longer be your reality, which will free you to
welcome and see opportunities offered by change.
That’s how one of my clients, who decided to
retire early after being laid off due to outsourcing, allows greater
abundance to flow to him because he appreciated, rather than resisted,
my recommendation to invest in overseas markets. While he intuitively
understands that someone in one of those areas of the world is the
recipient of his outsourced job, he doesn’t harbor resentment.
Instead, he has lived enough life to recognize that it serves him
well to seize opportunities for him to flourish in a new way.
And flourish he has. For a new beginning cannot
occur without a previous, new beginning coming to an end. Each new
beginning – and the results that inevitably follow – are invariably
due to choice.
Michelle Ouzounian, CMFC, is the founder and
President of Verity Investment Counsel, Inc.
(www.verityinvc |